After connected accessories, smartphones and home automation products, Lidl is entering a new market with great potential: video games. The brand announces the upcoming launch of a console sold at a very low price. And icing on the cake, the distributor promises that it will not be the victim of the same supply problems as its competitors, the PS5 and Xbox Series X.
AFTER CONNECTED ACCESSORIES AND SMARTPHONES, VIDEO GAMES!
Today, the brand announces a new commercial experiment in a field related to electronics and which has been talked about a lot for a year: video games. It announces indeed to arrive with a new game console called simply Lidl Station. The console is not entirely unknown, however. Indeed, as in the context of its smartphone, originally developed by Gigaset , the distributor relied on a partner to design and produce the console. This is Razer .
Informed readers will therefore recognize in the guise of the Lidl Station the small cubic console launched on Kickstarter ten years ago. But the success was not there. Its operation was halted shortly after the takeover of Ouya by Razer , which ended up with many unsold units. Remember the configuration of the console is equipped with a Tegra 3 , 1 GB of RAM and 8 GB of expandable RAM . There is an HDMI port, a USB 2 port, an Ethernet port and a WiFi and Bluetooth modem.
LIDL STATION = OUYA + RECALBOX
Contacted by us, the distributor explains having followed this launch at the time and having initiated contact with Razer, convinced of the value of the console. However, as the machine has not been updated for several years (the latest official firmware version is Android 4.2 ), Lidl had to call on the developers of Recalbox to adapt the open source OS and flash the consoles. In return, Recalbox receives a percentage on sales. As a reminder, RecalBox, the latest version of which is 7.0 , is an operating system that gives pride of place to retrogaming, with RetroArch , and multimedia, with Kodi .
Thanks to this association, you can relive the greatest moments of video games, from the 80s to the present day. And rediscover the nuggets that are ET on Atari 2600, Legend of Zelda on CDI, or the essential Night Trap released on MegaCD. Little surprise, Lidl has also promised the arrival of more recent titles, including Cyberpunk 2077 . However, it will be a special version where the display resolution will be 320 x 240 and textures will be disabled to keep all the fluidity. The gameplay should remain intact. Finally, Lidl would have signed a partnership with Google to port Stadia to the Lidl Station , which is capable of decoding 1080p.
The Lidl Station will be offered at 99 euros with a controller . Of course, it will be possible to buy additional controllers (knowing that the Bluetooth controllers of the Xbox One / Series and PlayStation 4/5 are also natively compatible, since this is one of the great novelties of RecalBox 7.0). It is then up to you to feed the whole with various and varied contents. Lidl confirms that stocks will be sufficient to serve all French households wishing to embark on the adventure. A strong argument against the Xbox Series X and PlayStation 5 which are out of stock worldwide . The launch will take place on April 31st .
REACHING 36 MILLION FRENCH PLAYERS
This choice clearly seems to be a double opportunity. First, that of serving the millions of French players who cannot buy a last-generation Xbox or PlayStation given supply problems and shortages of components .
Then, that of entering a rapidly growing market. According to the latest study by SELL (Syndicate of Leisure Software Publishers), video games represent a turnover of 5.3 billion euros in 2020 , of which 51% relate to consoles (hardware, software and accessories). The union also affirms that 71% of French people declare themselves to be players, or 36.46 million people . A population which, in a complicated health context, is invited to stay at home. So as much as she cares, right?