Thanks to the Galaxy Z Fold 3 and Galaxy Z Flip 3, Samsung hopes to sell up to 7 million foldable smartphones worldwide by the end of 2021. The Seoul giant aims to sell twice as many terminals with foldable screen than last year.
According to information from our colleagues at The Elec, Samsung has just set its sales targets for its foldable phones. This year, the South Korean manufacturer hopes to sell between 6 and 7 million foldable smartphones worldwide.
Last year, Samsung had not sold more than 2.5 million devices with a flexible screen, only 60% of its initial target. The success of the Galaxy Z Flip and Galaxy Z Fold 2 a few months later has not allowed the brand to achieve its goals. The company is still counting on a significant increase in sales for this year.
SAMSUNG EXPECTS GALAXY Z FLIP 3 TO SELL BETTER THAN Z FOLD 3
To achieve its sales targets, Samsung is betting everything on its future foldable smartphones: the Galaxy Z Fold 3 and the Galaxy Z Flip 3. The smartphone giant hopes to sell 2.5 million to 3 million Z Fold 3 in the course of the month. second semester. Expected in the course of the summer, the Galaxy Z Fold 3 will bring several major improvements over its predecessor , such as compatibility with the Note’s S-Pen stylus, a camera for selfies hidden under the screen, a screen slightly larger main (7.7 inches unfolded) and a more compact size. High-end oriented, the foldable smartphone is primarily aimed at technology enthusiasts.
To reach a wider audience, especially women, Samsung is counting on the Galaxy Z Flip 3 , a new generation of flip smartphones. The brand hopes to sell between 3.5 million to 4 million units this year. The group therefore expects the more affordable Z Flip 3 to be more popular than the Z Fold 3 .
Asked by The Elec, a Samsung official specifies that these are only projections. “Samsung Electronics has set foldable phone shipments at over 6 million units in the business plan, but the realistic target is 3 million units” tempers the executive. Either way, Samsung is expected to sell more and more foldable phones year by year.