Google France is in the process of reaching an amicable agreement with the Competition Authority. In addition to being fined, the web giant could be required to make drastic changes in the operation of its advertising network in France.
According to an article in the Wall Street Journal, Google France and the French Competition Authority are on the verge of reaching an amicable agreement on the advertising activities of the giant. Remember, in 2019, 2 com’s .
According to the complaint filed by News Corps (the press group of billionaire Rupert Murdoch), Le Figaro and the Belgian press group Rossel, Google has for years favored its Adx platform for linking advertisers and publishers, within its DoubleClick advertising network. As a reminder, the two platforms are the world leaders in the programmatic advertising market . Or the auction of advertising space on the web according to the profile of the Internet user.
A FINE AND OPERATIONAL CHANGES TO BE EXPECTED
In 2018, these two entities had merged and it is precisely this merger that poses a problem for the complainants. As the Wall Street Journal therefore specifies, sources familiar with the matter say that Google France and the Competition Authority are on the verge of reaching an amicable agreement. Google will indeed have to pay a fine , and the giant will also have to “ improve the interoperability of its advertising network in France with competing platforms”.
The WSJ specifies that the Figaro has since withdrawn from the file and did not wish to comment on the subject, just like the Rossels group which preferred to remain silent while the case “ comes to an end in a few weeks” . The Competition Authority also did not give a statement.
For its part, Google does not recognize the facts with which it is accused: “ Our advertising technologies work as well with the offers of our partners as of our competitors, including more than 700 platforms on the advertiser side, and 80 platforms on the publisher side”, assured the company to AFP. As a reminder, 2 com’s .